About me

    I currently work as a senior creative, copywriter at West Agency in Gothenburg following a 14 year streak at Forsman & Bodenfors, and 15 years running my own agency.
    During my career in communication, I’ve had the opportunity to successfully contribute as a creative, business leader, strategist, and innovator. I try to keep developing my skills all the time.
    During my life in the advertising industry, I’ve had the opportunity to create global awareness and change the perception of many international brands. I do that by telling stories people want to hear. Stories that create true engagement—something people want to take part of.
    For me, the greatest achievement is when a client sees results, and my motto is to stay curious and keep exploring.

Experience
2023 – Present
West Agency, Senior Creative | Copywriter

2010 – 2023
Forsman & Bodenfors 
Senior Creative | Head of Digital Innovation

1999 – 2010
Thomson Interactive 
Founder | Creative Director | Innovation Evangelist 

Education
Bergs School of Communication
Copywriter

Awarded in D&AD, Andy Awards, OneShow, Eurobest, The Webby Awards, Cannes Lions, Guldägget, 100-Wattaren, Svenska Designpriset, Clio and more.